Planet Bollywood
Katrina Kaif in Forbes India Celebrity 100 list
- Planet Bollywood Special Correspondant           Let us know what you think about this story

Katrina Kaif, Bollywood’s lucky mascot has found herself in the top 10 Indian power players to make it to the annual Forbes list.

While the Forbes India Rich List focuses on net worth, the Celebrity 100 list is arrived at by measuring earnings estimates and the fame quotient.

Apart from being one of the most sought after actresses in Bollywood, Katrina Kaif is also the most popular face on the small screen courtesy her kitty of endorsements that include everything from a soft beverage brand, to products in the cosmetic line, and even a jewelery brand. Katrina has carved a niche for herself as one of the most bankable Bollywood stars, with brand equity on par the top male actors of Bollywood given the success the brands have seen post her association with them.

Joining the likes of Shah Rukh Khan, Mahindra Singh Dhoni, Salman Khan, Sachin Tendulkar and Amitabh Bachchan to name a few, Katrina is the only woman to make it to the Top 10 rankings, which includes estimated entertainment related earnings and how visible they are on print, television and internet (including social media).

The entire process was verified by Ernst & Young, the official tabulators for Forbes.

Not surprisingly, the actress was announced “Brand Endorser of the Year – Female” at the International Advertising Association Awards earlier this year. Not too long ago, Katrina Kaif was also voted the most powerful celebrity endorser, in a celebrity-brand association recall study conducted by Ormax Media.


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