The appointment of superstar Shah Rukh Khan as West Bengal's brand ambassador will boost tourism but infrastructure would be needed to meet the rush of tourists. "Appointing Shah Rukh Khan will help boost tourism in the same way Gujarat has benefited by appointing Amitabh Bachchan as their brand ambassador," said Nikhil Ganju, country manager, TripAdvisor India.
Last month, Shah Rukh accepted a government offer to become the state's brand ambassador.
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