Bollywood superstar and owner of Kolkata Knight Riders franchise, Shah Rukh Khan, and Nokia, the Finnish mobile handset major, today unveiled an interactive consumer engagement campaign 'Nokia Channel Me'.
According to the campaign, the existing and new Nokia smartphone consumers can download the fun2shoot and create their own channel.
Shah Rukh said Nokia and KKR have emerged as the most visible brands of DLF IPL.
"I am personally excited about 'Channel Me Consumer' campaign and have even launched my own channel SRK TV on it," he added.
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