Bollywood fever is sweeping Africa's political capital, Addis Ababa with a week-long festival of 14 films, including blockbusters like 'Sholay' and 'Three Idiots', enthralling cinegoers.
"I just loved it. We could identify with the story as everybody has a stake in the education system. The music was great," Mathew Tadesse, who teaches at a high school said.
There was a mini stampede when 'Sholay', the all-time Bollywood hit action thriller made in 1975, was screened at the 1,200-capacity hall.
"I loved the dialogues and dishum-dishum (fighting)," said Ellene Medhin, a 20-something student who has been sold on the charms of Bollywood since her teens.
"There was a virtual stampede at the screening of 'Sholay'," said Navdeep Suri, joint secretary in charge of public diplomacy division in India's external affairs ministry, who conceived of the festival.
Ethiopians can't seem to get enough of Bollywood, with two shows being held every day since May 20.
Romantic song-and-dance extravaganzas are as popular with Africans as action thrillers. The selection of films is an eclectic one, including critically acclaimed films like 'Taare Zameen Par and 'Iqbal', blockbusters such as 'Gadar' and 'Koi.. Mil Gaya', as well as those that didn't do too well back home in India - 'Yaadein' and 'Paheli', for instance.
The films struck an emotive chord with the audience that included teenagers as well as the nostalgic elderly who had seen classics like 'Mera Naam Joker'.
In fact, Bollywood is an old weakness Ethiopians readily confess to, an affair that cuts across national boundaries in Africa. From Marrakesh to Maputo and from Dakar to Durban, Indian films and music are a rage.
Legends like Amitabh Bachchan and Dilip Kumar to contemporary icons like Shah Rukh Khan and Aishwarya Rai are equally popular not only in Ethiopia but across Africa.
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