´New York´ Bumper Weekend : A Classic Example of Good Promotion!

- Planet Bollywood Special Correspondant           Let us know what you think about this story

Two weeks back, Vashu Bhagnani’s 'Kal Kissne Dekha' had opened to a lukewarm response al­though it was a far better promoted film – better, in terms of money spent. But while the marketing of New York gave the audien­ce an insight into the film, that of 'Kal Kissne Dekha' left the public wondering what the film was all about.

Agreed, 'New York' has established stars whereas 'Kal Kissne Dekha' introduced newcomers, but still, the opening of Bhagnani’s film could have been far more bountiful had the promotion been different. On second thoughts, how different could it have been when the script and, therefore, the film itself were so run-of-the-mill?

As for, 'Paying Guests', it was hardly even promoted. Subhash Ghai may have saved a couple of crores of rupees by economising on the publicity and marketing of 'Paying Guests' but he may have lost more than that because many in the public weren’t even aware that the film was releasing or what the film was all about or who were the actors in it.

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