Himesh Reshammiya is not using the right strategy for his movies. It’s simple and clear because unlike in the past where his medium-size budget movies were having a new brand of music – catchy and infectious, now he is providing tasteless music. The sudden change came with the announcement of his entry into movies and his decision to do only a few quality movies per year. Also after touring several countries like UK, USA, Canada, Dubai and Mauritius delivering super hit concerts, he got to know more about his popularity around the globe. In one word, the creativity of past Reshammiya hits is not present in the soundtrack of Red. Reasons and facts do attribute to this fall in quality for the music director who enjoyed a successful year in 2006.
Repeating a hook line a dozen of times in a track has been making wonders during a time and saw the music charts flooding with the name of Himesh Reshammiya every week. In the production of ad-jingles, advertisers use a hook line as there is a decade of theory to prove that in the long run, the brand will be recognized. In the production of music, music directors from time to time often use hook lines to render a song catchy enough. However, when the purpose of using hook lines becomes the core of composing a song, then it’s not music making anymore. Useless to venture into Aafreen Tera Chehra as such a composition comprises the word Aafreen’ so many times that the lyricist has murdered the word in one shot only. The track relies heavily and solely on Himesh’s vocals – which musically and vocally do not fit for this high pitched track. More screaming mixed with a rough voice settles with a hard to listen track. The suffering does not end here. The hook line 'Aafreen Tera Chehra' is repeated over and over again. Do not expect a change in the arrangements, as there are the same sounds of sarangi, tabla, keyboards and the new age background music. Sameer’s lyrics are the most predictable while Himesh doesn’t put his soul in the number at any time. Mechanical to the core, the magic is missing at all fronts.
The remixed version borrows heavily from European dance hits music to make it a dance track anthem. Although the track can be categorized as a quasi middle east track with Urdu emphasis in the wordings, poor arrangements and mediocre beats render it plain average. Disappointing!
Crispy guitar works coupled with revealing tabla beats give a pushing start to Aamin and Himesh Reshammiya can’t wait long to come and sing but doesn’t conquer. ‘Aamin’ is a trademark Reshammiya number. It can be called a fusion of soft rock-sufi pop and ‘hook lines’. Yes the hook line ‘Aamin’ is repeated endlessly while the same music arrangements used previously in the album are used again. There is seduction in the wordings of Sameer but Himesh’s vocals do not translate it into emotions. Screaming is not part of playback singing and over-screaming is not called singing. ‘Aamin’ is among these good tunes composed by Himesh, but has been destroyed by his own doing. The remixed version is another poorly remixed track with the usual stale beats, which are monotonous. After a disaster like ‘Aamin’, what’s next coming from Himesh Reshammiya and Sameer? Is it ‘Amen’?
It’s about one old lover’s mannerism and memories that are blended in pain. The best song comes in the form of Dil Ne Ye Na Jaana which is the surprise as it is Himesh Reshammiya who renders in the lower octave. Harshdeep’s vocals come sweet and smooth and Himesh cleverly uses her vocals to uplift the seductive quotient of the track. Simple, somber and slow paced, the great use of the tabla beats further complement the clean orchestration and mild arrangements. ‘Dil Ne Ye Na Jaana’ is among those songs which Himesh does justice to as both, a composer and a singer. Thankfully there is no remix version of this one. And who said that Himesh can’t come up with great tunes?
Loneliness is Killing Everyone is the weakest number of the album as the tune is forced and the singing is below average. Himesh Reshammiya doesn’t leave the mike after singing the other tracks and he’s back in his usual style. But this time, it’s terrible. Akriti Kakkar has to content herself with the lines ‘Loneliness is Killing Everyone’. Meant to be situational or a filler, its music arrangements are even poorer. The remixed version is slightly better.