Theatrically, Love Aaj Kal hasn’t done well at all, as the film will fold up under the 40 crores mark. However for its makers, the film has been a profitable venture as it has already recovered its costs by means of sales of ancillary rights. Made at a cost of 57 crores (COP: 42 crores, P&A: 15 crores), it has received 55 crores thorough satellite, digital and music revenue. As a result, domestic and overseas revenue is an added bonus as the theatrical rights too were sold at a good price.
Such costing was possible due to the stardom that Kartik Aaryan has gained, especially in last couple of years, due to which there was no compromise on the making. Moreover, the distributors too were ready to pay fancy prices for its acquisition. Though Love Aaj Kal will not cover the distance theatrically, it is now expected that Kartik’s upcoming films Dostana 2 and Bhool Bhulaiyaa 2 go to the next level.