Popular men’s grooming brand Bombay Shaving Company has come up with personalised grooming kits specifically keeping Raksha Bandhan in mind. After a successful Father’s Day campaign, the company believes there is high potential to tap the family market by providing thoughtfully curated Rakhi-themed gift boxes, which include a complimentary Rakhi, and vials of kumkum and rice, in addition to the grooming goodies.
The central idea stems from the fact that a sister is always her brother’s first stylist, giving grooming and fashion tips. Be it for that first date, first job interview or any important occasion. Raksha Bandhan is the perfect time to revisit those memories with this personalised grooming kit from Bombay Shaving Company. Their tagline, “He might’ve outgrown you in height, but he’ll never outgrow your grooming advice.” encompasses the theme.
With this campaign, Bombay Shaving Company strives to penetrate the family market which is a huge demographic and something which hasn’t been attempted on a large scale by a men’s grooming brand in the past.
Talking about the new line of products from Raksha Bandhan, Raunak Munot, Co-founder of Bombay Shaving Company says, “Grooming is a very personal thing, restricted to the bathroom and dressing, so social conversations around it are limited, especially within men. We’re constantly looking for ways to bring these conversations out in the open in fun and engaging ways. The Rakhi #FirstStyleGuru campaign does the same, and the personalisation options and pre-packed Rakhi set make for an extremely thoughtful gift, even if you’re living away.”
In sync with their constant culture-themed campaigns, Bombay Shaving Company has also come up with exclusive Sacred Games themed merchandise keeping up with the flavour of the season as the show’s second season will premier on August 15th.
Link to Personalised Rakhi Kits: https://www.bombayshavingcompany.com/collection/rakhi-gifts-for-brothers/Link to Sacred Games themed kits: https://www.bombayshavingcompany.com/collection/sacred-rakhi-gift-kits/