On Independence Day, some of India’s biggest digital stars, Sumeet Vyas, Amol Parashar, Rohan Joshi, Angira Dhar and Harnidh Kaur came together for a new video by youth platform Yuva (@weareyuvaa), to address the most urgent problem on the internet: trolling.
The video, called ‘You’re Gonna Get Trolled’, is a cheeky and quirky take on trolling, and tries to put across the point that the reason we get trolled, is because we do it too, however unintentional it may be. It emphasizes choosing kindness and love online, otherwise we’re gonna get trolled too! The stars in the video ask a pertinent question to us today: Can we #FreeIndiaFromTrolling?
The digital came together for the video earlier in the week, when they celebrated International Youth Day or ‘Yuvaa Day’ with the Yuvaa community on social media, on 12th August. YouTuber Prajakta Koli also joined in, and they discussed relevant youth problems such as mental health, struggles of shifting a career path, gender equality and being responsible young people of India. International Youth Day is a United Nations’ initiative, and Yuvaa celebrated the day to support the UN Sustainable Development Goals (SDGs).
The video builds on the messaging of encouraging the youth to being responsible and thinking before posting something online.
“Behind the words we see on screen
Is a human being we don’t
Online sabke opinion toh dikh jaaate hai
Par offline unki kahaani nahin
Because our real stories
Are the ones we are not putting up on Instagram”
Directed by: Divyanshu Mahotra
Written by: Nikhil Taneja
Exec Producer: Raunaq Bajaj
Editor: Kashish Sharma
Graphics: Siddhi Surte
Yuvaa Fam (Creative): Garima Kunzru, Anunay Sinha and Aditi Gangrade
Produced by: Yuvaa (Nikhil Taneja, Amritpal Bindra, Anand Tiwari)
About Yuvaa: Founded by Nikhil Taneja, Amritpal Bindra and Anand Tiwari, Yuvaa is a youth media organisation that uses the power of entertainment to tell purpose-driven stories that start meaningful conversations. Yuvaa listens to, engages with and shares the stories that bring young India together. Over the next year, it will create and curate original, empathetic and entertaining stories of, for and by the youth of India across genres of non-fiction and fiction web series, docu-series, talk shows, podcasts and short-format on all digital and social media: YouTube, Instagram, Facebook and Twitter @weareyuvaa.
This content will use entertainment to drive impact on the most pressing issues, struggles, challenges, aspirations and dreams of young India, from mental health and gender equality to identity and self-expression, that has come from a 3-month research and data mining roadshow across India (25+ cities, 65+ colleges, interviewing hundreds of students).