In one of the most extensive qualitative GEN Z (18-23) youth surveys done across the country, Yuvaa, in partnership with InUth, has found out that the top issue on the mind of young voters is women’s safety and and empowerment. This was followed by communal politics and violence and corruption, as the top reasons that will get young voters to cast their vote.
Yuvaa travelled between January and March across 25 Indian cities (in North, South, East, West, Central and North East zones), and interviewed over a 1000 youth in 65+ colleges (including IITs, NITs, AIIMS, IIMs, NIFTs, and more) from across economic divides to understand the first time voter, for a video series called YOUTH ADDA, in partnership with InUth.
The qualitative interviews were then mined for quantitative data, and the results give a sharp insight on what the first time voter is voting for in this election season (and whether or not they are going to vote at all). While students across tiers and gender agreed on the importance of voting, 29% said they won’t be voting or are unable to vote because they don’t have a Voter ID and/or did not know how to make one.
There were many insights that were derived out of the survey, some of the top ones are given below:
On Politics: 55.6% youth view ‘politics’ negatively, 11.1% are neutral and only 33.3% are positive about it. More tier 1 students and more male students view politics negatively than tier 2 and female. The lack of youth representation was given as the biggest reason for the disinterest/dislike towards politics, followed by communal hatred and corruption. Interestingly, a majority of the students said that they would vote based on the candidate and not the party.
On Important issues: Over 20% Gen Z students felt that women safety and empowerment was the most important issue facing the country today. This number was consistent across tiers and gender. But while for women, the other top issues were corruption and poverty, for men it was communal violence and education. Students among Tier 1 cities like Delhi, Kolkata, Hyderabad, Bangalore felt corruption and communal violence are the other most significant issues that will compel them to vote, whereas for Tier 2, the other issues to vote for were education and infrastructure.
On Social Media: An overwhelming 74.3% students viewed social media negatively and 11.4% were neutral, and among women and Tier 2 students, the number was as high as 80%. The biggest reason given for disliking social media as a political/campaign tool/platform was ‘fake news’ (47.1%). 20.6% found meme culture as toxic in campaigning while 20.6% equally thought radicalisation/communal hatred online was one of the reasons social media has become a negative experience for them during election season.
Other topics: 68% of students viewed NOTA positively, with many calling it a ‘protest vote’. Over 62% students were in favour of students politics and most felt that it would help more youth engage with politics on a larger level. An overwhelming majority of students interviewed (86%) viewed the current Prime Minister Narendra Modi positively, primarily due to ‘development’ and ‘international diplomacy’. More Tier 2 and male students viewed him positively, but interestingly, not everyone who supported PM Modi supported BJP, instead believing that candidate and party should be seen as separate entities. Among all students who viewed PM Modi negatively, blamed BJP’s ‘communal politics’ for the reason.
Yuvaa and InUth’s Youth Adda is a 10-part mini series that will be released on all social media on the channels of both the youth organisations. Three parts of the series are already out. Please find the links below:
YOUTH ADDA EPISODE 1 – NOTA: https://www.youtube.com/watch?v=UIZFyvmsakE
YOUTH ADDA EPISODE 2 – SOCIAL MEDIA: https://www.youtube.com/watch?v=GL8FmNPfs9Q
YOUTH ADDA EPISODE 3 – ISSUES: https://www.youtube.com/watch?v=lyf77P9UKSo
YOUTH ADDA TRAILER: https://www.youtube.com/watch?v=ETI4rKQ_MLk
Yuvaa is also doing a 4 part video series to explain the process of elections to first time voters, called How To Election, in association with Young India Foundation. Links below:
HOW TO ELECTION EPISODE 1: https://www.youtube.com/watch?v=IAjvxAWzzx0
HOW TO ELECTION TRAILER: https://www.youtube.com/watch?v=IlEvJ-Jw_Is
Attached is an infographic featuring some of the major points of analysis. Please reach out for any other details or data points, the cities and colleges Yuvaa visited, or any other details.
Says Co-Founder and CEO, Nikhil Taneja, “The first time voter in this election season is the first adult of the 21st century. The Gen Z youth will not just determine the future of India, they are the future of India. We went to 25 cities, 65+ colleges and met thousands of students over 3 months because at Yuvaa, we understand that every young Indian has something to say, but few political parties are listening. The manifestos of all major parties don’t think of youth beyond employment, whereas there are so many other issues plaguing them. We need to listen to, understand and engage with young India, to ascertain a bright future for India.”