Shah Rukh To Offer Indian Biscuits To US !

Shah Rukh To Offer Indian Biscuits To US !
- Abid Let us know what you think about this story

It is now clear why ITC had roped in Shah Rukh Khan for an unlikely product like their Sunfeast range of biscuits . According to media reports , King Khan's TV commercials will launch ITC's Sunfeast brand in the US . The company has tied up with New York-based company 'House of Spices' to launch its biscuit brand across the US.

According to Ravi Naware, CEO (Chief Executive Officer) , ITC Foods , "To announce Sunfeast's foray into the US , we are beaming television commercials featuring Shah Rukh Khan on Indian channels in the US ."

A good choice indeed by ITC for enlisting Bollywood's biggest Overseas star Shah Rukh Khan to do it !

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