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Micromax, the leading Indian mobile handset company is only growing from strength to strength and establishing great presence among the youth segment thanks to the brand’s smart decision of roping in Bollywood superstar Akshay Kumar as Brand Ambassador.Micromax recently celebrated ‘1.2 million handsets sold in the month of March’. Says Rahul Sharma, Executive Director, Micromax “Akshay truly personifies our core brand philosophy of innovation and constant endeavor to strive for excellence. Akshay’s association with Micromax comes at an exciting time as our innovative product lineage is strongly marking its presence in the Indian and International Markets”
Talking about the brand’s success says Ambassador Akshay Kumar “. I got associated with the brand because of its innovative cutting edge technology and the effective role that the company is playing in introducing value for money products to Indian consumers. , Micromax has carved a niche segment in the telecom consumer space” News also has it that Micromax’s current G4(Gamolution ) campaign with Akshay Kumar has started showing great results. Confirms Mr. Rahul Sharma, Executive Director, Micromax “Akshay has the instant connect with the masses and his association will give a stylish & trendy look to our brand. The recent advertising with Akshay in IPL has already started showing results and the current model G4 is already stock out from markets”
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