Life! Camera Action: The Journey Continues!

Life! Camera Action: The Journey Continues!
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New York based director Rohit Gupta’s Life! Camera Action… has been nominated in 7 categories at the World Music & Independent Film Festival (WMIFF) 2011—Best Screenplay (Rohit Gupta & Amanda Sodhi), Best Drama, Best Actress (Dipti Mehta), Best Supporting Role (Noor Naghmi), Best Supporting Role (Swati Kapila), Best Original Soundtrack (Manoj Singh), and Best Director (Rohit Gupta). WMIFF will take place from August 15-August 20 in Washington, DC, followed by a red carpet gala awards ceremony at the Capitol Hilton.

"The film will keep you watching all the way to the end," said June Daguiso, Co-Founder and CEO of WMIFF.

The film has also been nominated for "Best Feature Film - North America" at the Swansea Bay Film Festival (SBFF) 2011, which will take place from May 5-15 in the UK. Altogether, Life! Camera Action... has won 16 International accolades and awards to date including at the Accolade International Film Awards and The Indie Fest, both film competitions based out of California. The film premiered at the prestigious MIAAC 2010 Film Festival (NY), was screened at IIFF 2011 (FL) alongside Dhobi Ghaat and Udaan, and opened the Museum of Fine Arts Boston South Asian Film Series (BSAFF) 2011 this month.

Life! Camera Action... tells the story of Reina, a young Indian-American woman who sets off to pursue a career in filmmaking against the wishes of her parents. She struggles to complete her annual film project, working with her classmates and with encouragement from unexpected quarters. As she tries to make ends meet, Reina begins to seen another dream—to prove to her parents that her drive for films is sincere and while being born with a personality may be an inherent gift from one's parents, to live as a personality is an achievement of our own and a return gift to one's parents.

Written by Rohit Gupta and Washington, DC based lyricist-screenwriter Amanda Sodhi, Life! Camera Action… was filmed in NYC/NJ and is in English, Hindi and Punjabi as part of the story. The film stars Dipti Mehta (Red Corvette, I Dream of Hope, Victory), Shaheed K Woods, Noor Naghmi (The Sentinel, Big Bully Bank, NBC’s My Parents, My Sister and Me, Walkaway), John Crann (The Nothing Man, Men’s Affair) and is supported by Swati Kapila (The Sorcerer’s Apprentice) and Suneet Kochar among others. The music is composed by Mumbai based Manoj Singh and features a song by renowned Bollywood playback singer KK.