Inadequate publicity led ´Summer 2007´ to bomb at BO: Director

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And the worst part was that the film was promoted as if it were a romantic film," says Tatari.

Starring newcomers Sikander Kher and Yuvika Choudhury, other cast members include Gul Panag, Arjan Bajwa and Alekh Sanghal. "Both Sikandar Kher and Yuvika gave a very good performance. I would not have regretted if the film was released all over India on the same lines as other films. Seeing the good show of some small budget films, I can say that there is a large audience for these kind of films," Tatari adds.

At the IFFI, the film will compete with hit films such as Neeraj Pandey's 'A Wednesday,' Ashutosh Gowariker's 'Jodhaa Akbar' and Aamir Khan's much appreciated 'Taare Zameen Par.' Producer Atul Pandey says, "I am very happy that the film got nominated at such a prestigious platform and believe it was the right thing to do. There are many people in the industry who don't understand good cinema. Promotion of the film on television and print was done as if it were a love story," he adds.

The film is about five medical students whose lives take a turn after landing up in villages of Maharashtra. Their rural posting turns into a soul-searching journey where they are forced to confront their own apathy and fears.

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